{"product_id":"blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant-by-w-chan-kim-renee-mauborgne-paperback","title":"Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim \u0026 Renée Mauborgne (Paperback)","description":"\u003cp data-start=\"338\" data-end=\"753\"\u003e\u003cem data-start=\"338\" data-end=\"359\"\u003eBlue Ocean Strategy\u003c\/em\u003e by W. Chan Kim and Renée Mauborgne is a groundbreaking business book that explains how companies can break away from crowded, competitive markets (“red oceans”) and create entirely new spaces of uncontested demand (“blue oceans”).\u003cbr data-start=\"590\" data-end=\"593\"\u003eBacked by extensive research and case studies from around the world, this book provides a clear framework for innovation, differentiation, and long-term growth.\u003c\/p\u003e\n\u003cp data-start=\"755\" data-end=\"936\"\u003eThe authors present tools such as the Strategy Canvas and Four Actions Framework, helping businesses rethink value creation and design strategies that stand out rather than compete.\u003c\/p\u003e\n\u003ch3 data-start=\"938\" data-end=\"978\"\u003e\u003cstrong data-start=\"942\" data-end=\"976\"\u003eWhat this book helps you with:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"979\" data-end=\"1314\"\u003e\n\u003cli data-start=\"979\" data-end=\"1063\"\u003e\n\u003cp data-start=\"981\" data-end=\"1063\"\u003eUnderstanding the difference between competitive markets vs. uncontested markets\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1064\" data-end=\"1130\"\u003e\n\u003cp data-start=\"1066\" data-end=\"1130\"\u003eLearning how to innovate strategically, not just incrementally\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1131\" data-end=\"1194\"\u003e\n\u003cp data-start=\"1133\" data-end=\"1194\"\u003eIdentifying opportunities for new demand and customer value\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1195\" data-end=\"1261\"\u003e\n\u003cp data-start=\"1197\" data-end=\"1261\"\u003eRedesigning products, services, and business models for growth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1262\" data-end=\"1314\"\u003e\n\u003cp data-start=\"1264\" data-end=\"1314\"\u003eBreaking out of price wars and saturated markets\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1316\" data-end=\"1346\"\u003e\u003cstrong data-start=\"1320\" data-end=\"1344\"\u003eWhy readers love it:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1347\" data-end=\"1572\"\u003e\n\u003cli data-start=\"1347\" data-end=\"1407\"\u003e\n\u003cp data-start=\"1349\" data-end=\"1407\"\u003eBacked by decades of research across multiple industries\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1408\" data-end=\"1471\"\u003e\n\u003cp data-start=\"1410\" data-end=\"1471\"\u003ePractical frameworks and visual tools for strategy building\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1472\" data-end=\"1512\"\u003e\n\u003cp data-start=\"1474\" data-end=\"1512\"\u003eClear examples from iconic companies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1513\" data-end=\"1572\"\u003e\n\u003cp data-start=\"1515\" data-end=\"1572\"\u003eA must-read for entrepreneurs, leaders, and strategists\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1574\" data-end=\"1706\"\u003eA powerful strategy book that teaches you how to think differently, innovate boldly, and create markets rather than compete in them.\u003c\/p\u003e","brand":"Bookshaul","offers":[{"title":"Default Title","offer_id":44421701926981,"sku":"BOS-KM-PB","price":178.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9926\/3813\/files\/91YCWH4jFdL._AC_UF1000_1000_QL80.jpg?v=1766087983","url":"https:\/\/bookshaul.com\/products\/blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant-by-w-chan-kim-renee-mauborgne-paperback","provider":"Bookshaul","version":"1.0","type":"link"}